A Turtle Labs company
US - The Useful Store
A marketplace that gives small, impact-driven makers the visibility they have earned, alongside the established names that set the bar.
Purpose
Useful Store is a platform, not a shop. Small and impact-driven businesses get listed, boosted and seen, next to established sustainable names that set the standard. Physical, digital or service: value for money, made by people, for people.
Who it is for Buyers who want products worth owning, and makers worth backing
What we are working on now
Honest about the state of it: these are the questions being answered, not features waiting behind a launch date.
- Two tiers of seller: invited anchor brands, and the makers we are here to boost
- What evidence a sustainability claim must carry before it is listed
- What "boost" actually means: placement, marketing, a proper brand story
- How sellers apply, and what they have to disclose
What we check before listing
The standard is published in draft now, before the first seller is onboarded, so it can be argued with while changing it still costs us nothing.
Read the Useful Store StandardRegister your interest
Two different things to tell us, so they are two different consents. Neither list is used for anything else.
As a buyer
Tell us what you are looking for, and we will let you know when the marketplace opens.
As a brand or seller
Listing needs BIS certification where mandatory, EPR registration, and a tested performance figure. A datasheet alone is not evidence. If that sounds like your product, we would like to hear from you.